FIFA has netted its most retweeted tweet ever thanks to the #FIFAStadiumDJ competition, a global fan engagement campaign powered by Vivo.
The aim of this multi-platform activation is for music and football enthusiasts from all over the world to propose songs to be played in the stadium during the final matches of the 2018 FIFA World Cup Russia™.
The amount of feedback from fans who loved to take on the role of “Stadium DJ” has been beyond impressive on all FIFA’s social platforms, but Twitter definitely tops the charts.
The #FIFAStadiumDJ Twitter poll, proposing a shortlist of songs based of submissions from Twitter users, received 3,323,207 votes and 522,468 re-tweets making it the most retweeted FIFA tweet of all time.
But that is not all, the FIFA post also has the third highest vote total among polls posted on Twitter, is the seventh most retweeted Tweet of 2018 and is the most retweeted, liked, and replied-to Tweet about the 2018 FIFA World Cup Russia™.
“We’re looking at proposing meaningful initiatives to fans around the World,” said Jean-François Pathy, FIFA Director Marketing Services. “Football and music are part of our everyday life and, as such, offer a perfect combination to create an engaging narrative. It is definitely the kind of activation we want to repeat in the future. FIFA can rely on a strong digital and multi-platform offering to put fans at the heart of the game. This successful campaign with Twitter and FIFA World Cup Sponsor Vivo is only the beginning,” he added.
“Twitter is the place people come to talk about what’s happening in sports and entertainment – we’re thrilled that passionate fans have registered the third most votes in the history of polls on Twitter for the #FIFAStadiumDJ competition and engaged with this Tweet more than any other about the tournament,” said Jay Bavishi, Senior Partner Manager for FIFA at Twitter. “We’re excited to see football fans and music fans embrace the 2018 FIFA World Cup Russia all in one place on Twitter.”